customer satisfaction surveys
July 29th, 2010
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Customer Satisfaction: The Customer Experience Through The Customer’s $86.95 Public and private sector organisations increasingly understand that meeting or exceeding the requirements of their customers is their most important objective. In the private sector there is an abundance of evidence from Harvard Business School and others that customer satisfaction and loyalty account for the biggest difference between the most and least successful companies in most markets. In public sector, most organisations are tasked by Government to provide a high quality of service to their customers. P To monitor their success, most organisations conduct customer satisfaction surveys, but many do so very badly, producing inaccurate, even misleading information that is totally unsuitable for decision making or for monitoring organisations real success in meeting their customers requirements. P This is the first fully referenced text on measuring and monitoring customer satisfaction. It combines the experience of three practitioners from the UK s leading specialist in customer satisfaction surveys with published practitioner and academic knowledge from both sides of the Atlantic. It provides a clear, step by step guide to conducting a customer satisfaction survey that will produce a measure that accurately reflects how satisfied or dissatisfied customers feel and will reliably monitor changes in customer satisfaction over time. P As well as a thorough explanation of relevant research techniques, the book fully explores the differences between customer satisfaction and loyalty as well as the relationship between the two. It also explains how customer satisfaction makes companies more successful and focuses on how to produce actionable outcomes from surveys that will help organisations to improve customer satisfaction. P It is suitable for managers and practitioners who are responsible for customer service, satisfaction or loyalty in their organisations or for senior management seeking a better understanding of this key aspect of business success. For@U¼ÌÌÌÌÍÿ¾Úð |
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Customer Satisfaction $64.37 Customer Satisfaction |
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Customer Satisfaction Measurement for ISO 9000 $62.98 For the first time, the ISO 9000 quality management standard requires that registered companies measure customer satisfaction. Many customer surveys produce misleading results due to poor questionnaire design, inappropriate data collection methods and invalid statistic analysis. Customer Satisfaction Measurement for ISO 9000 explains in a clear and simple manner how to conduct a professional customer satisfaction survey that will produce a reliable result – as well as being consistent with the requirements of ISO 9001:2000. Each step of the customer satisfaction measurement process is explained sequentially and each is linked to appropriate clauses in the ISO 9001:2000 statement.Specifically addresses the new customer satisfaction measurement requirement of ISO 9001: 2000 for the first time.Concise, clear and easy to read, guiding the reader smoothly through the process of customer satisfaction measurement.Includes a sample questionnaire design, information on conducting a survey, and analysis of data to help readers compile their own survey of customer satisfaction. |
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Customer Satisfaction $45.95 Buy and sell [Customer Satisfaction] at great prices. |
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Customer Satisfaction $49.95 Buy and sell [Customer Satisfaction] at great prices. |
